The Age of Influence
About
You’re being sold to every day—and not just by ads.
From cooking tutorials to cleaning hacks, dance videos to podcasts, a new kind of marketing has taken over our screens. It doesn’t look like advertising. It looks like advice. Or entertainment. Or someone just like you… recommending a product you didn’t know you needed.
The Age of Influence pulls back the curtain on the hidden economy driving modern culture: the influencer economy.
Whether you’re a curious grandparent, a concerned parent, or simply someone who wants to understand what’s going on online, this book offers a clear, accessible, and occasionally eye-opening guide to how influence really works in the digital age.
If you’ve ever appreciated the clarity of Sherry Turkle, the digital common sense of Cal Newport, or the cultural unpacking of Douglas Rushkoff, this book belongs on your shelf.
You don’t need to be an influencer to understand this world—just someone who lives in it. This is your map to navigate it wisely.
Praise for this book
I picked this book up out of curiosity, not really knowing what to expect—and I’m so glad I did. The Age of Influence is eye-opening in the best way. It’s not preachy or overly academic. Instead, it reads like a thoughtful conversation about how much of our online world is quietly shaped by influencers—even when we don’t realize it.
This shows how marketing has developed into everyday content, from dance videos to cleaning hacks. This is very accessible and insightful, it unloads the influencer economy, supporting readers of all ages to comprehend the quiet power shaping our digital lives and how to guide it with awareness.