The Age of Influence

You’re being sold to every day—and not just by ads.
From cooking tutorials to cleaning hacks, dance videos to podcasts, a new kind of marketing has taken over our screens. It doesn’t look like advertising. It looks like advice. Or entertainment. Or someone just like you… recommending a product you didn’t know you needed.

The Age of Influence pulls back the curtain on the hidden economy driving modern culture: the influencer economy.

Whether you’re a curious grandparent, a concerned parent, or simply someone who wants to understand what’s going on online, this book offers a clear, accessible, and occasionally eye-opening guide to how influence really works in the digital age.

If you’ve ever appreciated the clarity of Sherry Turkle, the digital common sense of Cal Newport, or the cultural unpacking of Douglas Rushkoff, this book belongs on your shelf.

You don’t need to be an influencer to understand this world—just someone who lives in it. This is your map to navigate it wisely.